FreshStore Terminology

Whether you are a new FreshStore member or a veteran, sometimes words and phrases are a bit confusing.

So, we created this guide to list all our terminology to help you understand and learn faster.


An affiliate promotes products from a merchant for a commission. You are an affiliate when you run a FreshStore with products from a merchant (e.g., Amazon).

Affiliate Commission

When you make a sale as an affiliate, you earn an Affiliate Commission. This is usually a percentage of the product price but can also be a fixed amount per sale.

Affiliate Tracking ID (aka Affiliate Tag)

This is your unique ID number or code that enables you to track sales and earn commissions. You have a unique Affiliate Tracking ID for each merchant.

Affiliate Link

An affiliate link is a web link to a merchant's product or page containing an Affiliate Tracking ID. Clicking this link will set a cookie on the user's device and will award you an affiliate commission if the user purchases.


This stands for Content Delivery Network and is how we make your stores load lightning-fast. The CDN keeps a cached copy of your store on several servers around the globe, meaning your visitors get fast speeds no matter where they are located.

Domain Name

A domain name is your store's address on the internet. It is what you type into your web browser to access a website directly. Examples are "", "", and "". See also "TLD". See also: What is a domain?


A merchant is simply a seller of products. In FreshStore, we use the word merchant to refer to Amazon, eBay, Etsy, Walmart, AliExpress, and other companies selling products.


We use the term locale to describe a geographical area. A locale is not a specific country as it can contain one or more countries.


We use "market" to describe a large category of products or a large area of interest. Examples would be "Fitness" or "Clothing".


We use "niche" to describe a small area of interest and/or range of products. Examples would be "Folding Treadmills" or "Japanese Gardens". For more information, see our guide - What is a niche?


An offer is a product's price and other conditions (e.g., delivery, locale). A product can have multiple offers provided by different merchants.


A product is the physical or digital item you are selling. The product always stays the same and has a unique identifier (e.g. a barcode). The offers of a product can change. A product can have multiple offers.


SEO stands for Search Engine Optimization and is the practice of improving your store's traffic from search engines like Google.


SERPs stands for Search Engine Results Pages and means the pages of results returned when you search on a search engine like Google.


A subdomain is the beginning part of a domain name. For example, for the subdomain is "store". See also: What is a subdomain?


TLD stands for Top Level Domain and is the part of the domain name at the end. There are many TLDs, and more are added every year. Some examples include ".com", "", ".store", and ".space".

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.