Increasing Store Trust Factors

If you want your Fresh Store to be as successful as possible, it needs to gain the trust of your customers. It is a fact that people will not buy products off a website that does not look legitimate.

This guide is going to give you some useful hints and tips on how to give your website a makeover to ensure that visitors are happy to buy products from you.

Domain Name

One of the most important parts of a website is the domain name. You want something that looks official and is easy for people to remember. Adding your store to a subdomain is fine as long as the naming of it keeps it relevant.

For example, if you have a domain called that sells books, and you want to create a store that sells trainers, you wouldn’t install it as a subdomain – you would register a new domain –

Make sure the domain name makes sense – try not to abbreviate too much.

Business Name & Contact details

Adding a Business Name to your footer and "About Us" page will increase the trust. Even if you don't yet have an official business, you can decide on a name and use that for now.

Adding a real-world address to a website will gain peoples trust. For obvious reasons, you may not want to put your house address on there, so get yourself a PO Box / Mailbox. There are lots of services out there that can supply you with an address you can use.

You could even add a phone number or Skype number. Buy yourself a second sim card and set up call forwarding to your home phone or mobile – this way you are not having to carry around 2 phones and it won't cost you any extra other than the price of the sim.

Visitors will be unlikely to call your number, but they will be more confident in your store when they see one.

Logo and design

Add a unique logo and/or banner to your store. You want your store to look more professional so adding a logo can really help. You could design one yourself, or you could hire someone on a website like to create one for you for a small fee.

Customize your colours and design to match your logo.

Press releases

Creating press releases for your website is a common practice nowadays. There are lots of websites and pieces of software out there that can help you with this, so if you have something important to tell people, a press release is a great way of doing it.

Social media

Creating social media pages is essential and is covered in our Traffic Training guides. Not only will this improve your traffic but it will allow your users to interact with you via your social accounts.

Get yourself some page likes by using Facebook adverts – they are really cheap and can get you genuine likes that will give you good quality traffic. You can use them to target specific groups of people based on age, sex, location and interests. You can also have your friends and family follow the page and comment to help with the trust factor and get other people commenting.


Adding videos of you showcasing a product you are selling can show people that you are a real person and are putting effort into your website. You can also use Fiverr to hire someone to do the videos for you. You can write up a script for them to work with.

You can do a lot more with videos such as product reviews, a site description (what your store is about), and even videos on product discounts or giveaways. 

Follow the above steps and you will improve the legitimacy of your website, which in turn will improve your conversion rate.

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